HabitatThe plant is predisposed to moist and rich soil, but can be found growing in a wide array of soil types. It is naturalized throughout warm temperate and subtropical regions of the world. Although it is often considered a noxious weed, ''Ipomoea purpurea'' is also grown for its beautiful purple and white flowers and has many cultivars. Common cultivars include ''I. purpurea'' 'Crimson Rambler' ; 'Grandpa Ott's,' 'Kniola's Black Knight,' and 'Star of Yelta' ; and 'Milky Way' .
The triangular seeds have some history of use as a psychedelic; they, like ''Ipomoea tricolor'' contain LSA. Effects are reported to be somewhat similar to those of LSD.
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