Romerina/Romero macho

Laguna De La Mata, Torrevieja, España (2012).
Evergreen shrub, up to 1 m, that gives off an aromatic smell of resin. Can be confused with the rosemary when no flowers are present. Young branches densely pubescent. Inflorescence in cymes with 1-8 flowers umbelliform side. Small flowers. Peduncles, pedicels and calyx usually villous, more or less hirsute, whitish hairs, ovoid calyx with 3 sepals, white petals. Capsule 4-8 mm, opening by 5 valves with stellate hairs.
Habitat: It grows in chalky limestone soils and sandy environments with pines and oak nearby