Gaillardia pulchella

Blanketflower, or firewheel, (Gaillardia pulchella) is an annual or very short-lived perennial common to much of Florida and the rest of North America. Gaillardia pulchella is a hardy plant, not picky about soil, though sandy and well-drained are best. It has a high drought tolerance and does best with a dry, hot climate in full sun. Its vibrantly colored flowers can be seen carpeting fields and the sides of highways for miles in the summer to late fall. Favored by honeybees, it produces a dark reddish amber buttery tasting honey. In the garden, the flowers can be removed/deadheaded to promote further blooming. It self-seeds freely.