Pride of Madeira

Natives of Madeira and the Canary Islands, it is particularly suitable for coastal planting, and is a popular ornamental in coastal California.

Unfortunately In California, it is also an invasive species. It is removed from native plant communities as part of habitat restoration efforts in coastal parks such as the Golden Gate National Recreation Area.

In the state of Victoria, Australia, it is considered to be a high weed risk and an alert has been posted by the Department of Primary Industries.