Scarlet feather flower

''Verticordia grandis'' is a large woody shrub that occurs in Southwest Australia. The name ''grandis'', Latin for large, is a reference to its large flowers, leaves, and height. It is well known for its large flowers, which are collected and cultivated, and given the informal name of scarlet featherflower. It was the first species of the family Myrtaceae to have been genetically modified.