Cistus creticus

"Cistus creticus" (Pink Rock-Rose, Hoary Rock-Rose) is a species of shrubby plant in the family Cistaceae. Though it usually has pink flowers, of 4.5-5 cm diameter, this species is very variable. It is widely known as a decorative plant. It is frequently called "Cistus incanus". The true Cistus × incanus is the hybrid C. albidus × C. crispus.