Jerusalem Sage - Phlomis fruticosa
Seen at the top of Srd mountain, Croatia.
Quoting a nice member of the Plant Identification and Education group in FB:
This plant is a member of the Mint family or Lamiaceae. Its genus name Phlomis is Greek and translated means flame. This may be referring to the fact that in ancient times its leaves were used as lamp wicks. The species name, fruticosa, means shrubby and short, and this refers to its growth habit. The species is a native of Albania, Cyprus, East Aegean Island, Greece, Italy, Crete, Sardinia, Sicily, Transcaucasia, Turkey, and former Yugoslavia. It has been used in gardening outside the native Mediterranean region
''Phlomis fruticosa'' is a species of flowering plant of the Lamiaceae family, native to Albania, Cyprus, Greece, Italy, Turkey, and regions of the former Yugoslavia.